Department of Commerce

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Children's interest in viewing T.V. advertisements: Area, age and gender analysis
(SLAA Publications Pvt. Ltd., 2016) Divakar, Radhamani; AnjanaRaju, Guntur
This study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for watching advertisements and what are the types of advertisements that interest children the most. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that it is music and colour that attracts children in the age group of 6-12 from urban and rural areas to watch advertisements. The two prominent reasons for watching advertisement are its entertaining ability and ability to give product information. The type of advertisements that children love the most are chocolate ads and soft drink ads.
Parental regulation of children's T.V. viewing behaviour
(Dr. Baral's Research Foundation, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
Parents play a major role in children acquiring consumer knowledge and skills through parent - child communication, training and modelling (Ward, Wackman and Wartella 1977). Parents can teach children about T.V advertising by actively participating in children's television viewing (Walsh, Laczniak and Carlson, 1998) and establishing rules to guide children's T.V viewing and processing of television communication (Armstrong and Brucks, 1988). This study is based on the interviews conducted with parent's and focuses on their relationship to children's television viewing, on circumstances where the family watches T.V together, and on discussion about television programmes with children. It covered large area of thought from parent's T.V viewing habits to control exercised, intent explained to child and effect of T.V viewing on children. The sample has been drawn from 10 primary schools in North and South districts of Goa. The questionnaire was filled by one of the parent of each of the 200 children studied . The results of the study revealed that parents in Goa resort to co-viewing and controlling of T.V programmes of children in general. They control by limiting the time of T.V watching and controlling the content of T.V watched by children and making the intent clear to their children. Since parents themselves watch television and advertisements they are able to monitor children's T.V viewing behaviour.
Impact of various factors on children's fast food consumption in Goa
(SLAA Publications Private Limited, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
The objective of this study is to examine the impact of various factors on consumption of fastfood among children in the age group of 6-12 years. The sample size was 1000 children from various schools in urban and rural areas in the State of Goa. From the study it was found that the influence of various factors was higher in rural areas as compared to urban areas. It was found that product characteristics and convenience are the main factors that influence children towards fast food followed by casual attitude for homemadefood.
Children's preferences towards branded and unbranded food products in the state of Goa
(International Journal of Multifaceted and Multilingual Studies, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
The health of children in many countries is under threat from obesity. Though there are a number of factors that contribute to increase in childhood obesity a major cause has been increase in consumption of energy dense food. The focus of this research is towards examining children's preferences towards branded and unbranded products. It was collected from 200 school children in the age group of 6-12 years from the state of Goa. The results showed that there was relatively more demand for branded food products as compared to unbranded food products It was also found that the consumption of branded and unbranded food products was within controllable limits in the state of Goa.
Influence of T.V advertisements on children's food and beverage preferences: A study from Goa
(World Wide Journals, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
This study was conducted to examine the influence of T.V advertising on food and beverage preferences of children in urban and rural areas of Goa. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that children in urban as well as rural areas were influenced by television advertisements and purchased most of the advertised food products. Products of Dominos, McDonald and KFC which were expensive and available only in the city outlets had more demand in urban areas as compared to rural areas.
Food Preferences of Children in Goa
(World Wide Journals, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
This paper tries to examine which are the food and drinks preferred by children in the state of Goa. A two stage factor analysis was computed on 28 variables to arrive at the result. It was found that children liked to consume branded eatables, ordinary eatables, ordinary drinks, branded drinks and other snacks and sweets. It was further revealed that branded eatables, branded drinks and ordinary drinks were preferred by children the most.
Application of Digital Technology in Accounting Profession for Achieving Business Goals and Sustainable Development
(Springer Nature, 2022) Sukthankar, Sitaram V.; Kumar Baral, Sukanta; Rath, Ramesh Chandra; Goel, Richa
Digital technology has gained growing importance in professional accounting as it serves as a uniquely situated place where departments and disciplines interact around both official and non-official operations. Application of digital technology has the ability for performing a set of standards of work, develop models and generate best quality of digital information and inform to the higher authority. It noticed to various informations related with the organizational function into a standard line of execution with the principles of sustainable development. Digital technology in professional accounting research is increasingly focusing on procedures created by professional accountants with the goal of ensuring a company’s long-term success. The integration of social and environmental data into financial reports has been characterized by some organizations as a way to adapt and enhance international reporting requirements. The study’s primary objective is to increase public awareness of the accounting profession’s contribution to national sustainable development. Because of this, we will depend on a documentary study of national and international laws for attaining organizational business goals in the matter of how digital technology influences the accounting profession for this proposed article. Thus, in order to achieve our organizational business goals, it is also referred different studies of national and international laws pertaining to the use of digital technology in the accounting profession.
A factor-cluster approach in assessing residents' perceptions towards sustainable rural tourism development
(Federal University of Juiz de Fora, 2024) Gaonkar, Sadanand; Sukthankar, Sitaram V.
Rural tourism is now widely embraced and has given rural residents numerous recreational business opportunities to engage in tourism globally. Therefore, they are required to investigate even on a lesser scale. In this regard, a study was conducted to ascertain how locals view sustainable rural tourism development and how these perceptions vary across various demographic categories. The data was gathered from 300 randomly selected Dharbandoda Taluka, Goa, India residents and analyzed using descriptive statistics, Exploratory Factor Analysis (EFA), and Cluster Analysis. The EFA revealed the five main factors, namely, the public utility services factor, economic factors, social factors, cultural factors, and environmental factors. The factor-cluster analysis results identified the three main clusters: Socio-Environmental, Socio-Economic, and Socio-Cultural Focused. It is revealed that cluster 3 has more respondents who are female, ages between 18 to 25, single, and employed, and have favorable attitudes toward the sustainable development of rural tourism. The study concludes that the region will experience significant growth if more local and natural resources are utilized efficiently.
Mapping the behavioral intentions of tourists to revisit cultural destinations: A bibliometric analysis
(Africa Journals, 2024) Gaonkar, Sadanand; Sukthankar, Sitaram V.
The growing popularity of cultural tourism destinations has been the subject of numerous studies for decades. These destinations significantly contribute to the tourism industry by promoting and developing tourism products, attracting many tourists. Thus, it requires a thorough understanding of mapping the tourist's revisit behavioural intention to this destination. This also requires investigating what antecedents contribute to tourists' revisit behavioural intentions. Therefore, through a bibliometric analysis, this study addresses the overview of the current scope and boundary of knowledge to map the tourists' behavioural intentions to revisit cultural destinations. Data from 125 Scopus articles from 2003 to 2023 were analysed, and a review analysis was carried out using VosViewer and Biblioshiny software. A PRISMA approach is used to identify the research articles. The findings revealed that articles published from 2019 onwards have gradually increased in this area of research. Similarly, the author's contribution and network analysis results have been produced that revealed the antecedents of behavioural intention to revisit, such as Tourists' Destination Image, Tourists' Satisfaction, Tourists' Memorable Experience, Tourists' Motivation, and Perceived Authenticity. The study concludes that tourism managers and policymakers need to look at these aspects to develop the tourism industry while focusing on the cultural destination of the region.
Purple Fest All India Para Table Tennis Open Championship Goa 2023 (NON -Ranking) A case Study
(Aurangabad: Shreyas Publication, 2023) Gaude, Sudesh Nanda; Palkar, Yanita C.
The Purple Fest-Celebrating Diversity, India’s first of its kind inclusive fest that embraces and celebrates Persons with Disabilities. It is an inclusive event that aims to showcase the person with disabilities and person without disabilities can come together to create a welcoming and inclusive world for everyone. The festival includes engaging panel discussions, artistic live performances, grand exhibitions, immersive experience zones and more. Purple fest was organized from the 6th January to 8th January 2023 by the Office of the State Commissioner for Person with Disabilities in association with Directorate of Social Welfare and Entertainment Society of Goa. Directorate of Information and Publicity, Director of Health Services, Directorate of Sports and Youth Affairs, Sports Authority of Goa, Goa Tourism Development Corporation, Directorate of Higher Education, Goa Human Resource Development Corporation and the Non-Government organisation working for person with Disabilities and Companies like Geno Pharmaceuticals , through Corporate Social Responsibilities initiatives contributed for the event. The present study aims to analyse the CSR contribution of the Geno Pharmaceuticals towards Organisation of Purple fest All India Para Table Tennis open championship Goa 2023 held on 7th January 2023 at Indoor Stadium, SAG Campal Goa. Para-Table Tennis is one of the most unique sports on the Para Sports programme, wherein players are categorized into 10 classifications based on the impairment. Para sports is played only by a player having physical disabilities. Geno Pharmaceuticals, contributed Rs. 4.5 lakh as CSR fund for the event. The CSR fund was utilized for Transportation of the players and equipment’s, food and Refreshments, Cash prizes to the winners, Medal and Trophies, Honorarium to the experts etc. 140 para players (109 male and 31 females) from 15 different States registered. 58 wheelchair category and 82 in Standing category. Winners received 13 Gold Medals,13 Silver medals and 20 Bronze medals.
Corporate Social Responsibility And Social Activities In Goa
(Multidisciplinary Scholarly Research Association, India & Aarhat Publication and Aarhat Journals, 2019) Palkar, Yanita C.
Corporate social responsibilities have been practiced in Goa for last many decades. With the introduction of section 135 of the companies Act 2013, which contains the CSR provisions and Schedule VII of the Act, enumerates activities that are taken as CSR activities such as eradicating hunger, women empowerment, promoting education, promoting gender equality etc. The paper focuses on the implementation of the CSR activities and identifying the areas which are not been focused by the corporate sector for the sustainable development of the society. The collection of data is based on primary and secondary data, through personal interview, websites, annual reports, and books etc. It have been suggested in the study that as the activities are already mentioned in the Act the activities which Government wants to undertake but due to financial problem and other constraints cannot implement, the corporate sector can help the government or they can start such projects on their own for the betterment of the society. In India we are behind in research work we depend on other countries for technology so if the corporate sector helps in developing the research culture in the universities by having tie-ups with the education system, if the education system is based on the need of the industry it will lead to creation of employment. Our universities would be listed among the top universities in world. India is the only country to have such legal provision. Government have been lenient to corporate sector after the introduction of CSR activities as an Act.
A shift from physical era to digital era - A case study on customer preference towards online shopping in north and south district of Goa
(Aurangabad: Shreyas Publication, 2022) Palkar, Yanita C.; Pires, Rochelle Loraine; Velip, Shreya Shrikant
Due to easily availability of Internet, Online shopping has become a very popular activity done by people across different ages. Online shopping has become habitual similar to email and browsing. In this study we have made an attempt to understand the customer preferences towards online shopping in both the districts in Goa. The research focus on the important factors which influence behaviour of customer while online shopping and it also aims to identify the various determinants which are seen in the intention of the customer while doing the online shopping.In this study we have taken responses from 83 respondents, 62 respondents are from North District and 21 respondents are from South District of Goa. In the study it is found there is a positive approach towards online buying among the people of North and South District of Goa. The major determinants responsible for online shopping were Door Step Delivery and Time Saving in the process of buying. It is also observed that Youth prefer online buying more often.
A Study on the use of Social Media towards Achievement of Accessible Election in Goa
(CSIBER Press, 2023) Gaude, Sudesh Nanda; Palkar, Yanita C.
n India as per the census 2011, the population of Persons with Disabilities is 2.68 crore whereas there are 33,012 (17016 male and 15,996 females) Persons with disabilities in the State of Goa. A total of 62,63,701 Persons with Disabilities were registered within an electorate of 910 million in India, whereas 7474 were registered in Goa as on the 2019 Loksabha Election. The main prominence of the study is to examine the use of social media towards the achievement of an Accessible Election in the Goa State Legislative Assembly General Election 2022 held on 14th February 2022. The data available in the office of the Chief Electoral Officer, Goa was used for the study. Office of the Chief Electoral Officer Goa conducted State Legislative Assembly General Election 2022 and social media played a vital role in achieving the milestone of Accessible Election for Persons with Disabilities, Transgender Electors. Facebook, Twitter, Instagram, WhatsApp, and YouTube, were predominantly used to disseminate information about the Accessibility and the Assured Minimum Facilities Sign Language Interpreter was involved to disseminate information and all the activities carried out were uploaded on social media to reach out to the Person with Disabilities Electors. The overall impact of the use of social media is 9599 Person with Disabilities Electors were tagged. Transgender were enrolled first time as electors who cast their votes.
Drivers in the fisheries domain: A bibliometric and text mining analysis
(Elsevier, 2024) Fernandes, Relita; Sukthankar, Sitaram V.
Fisheries have garnered attention from researchers throughout the last several decades. This sector's contribution has been recognised globally, leading to exponential growth in the number of research studies published in this area. Among all the dimensions from which this field has been explored, a critical theme under focus has been the drivers in the fisheries domain. Therefore, this study aims to provide a wholesome view of such studies that have explored drivers in the context of fisheries using bibliometric analysis and text-mining tools. Based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach, 322 studies on the theme were extracted from the Scopus and Web of Science databases. The studies extracted were analysed using VOSviewer and Orange software. The analysis uncovered the top journals and publishers in this domain and revealed the hidden patterns in the existing literature. The researchers posit that rather than judging the growth solely based on the number of citations and publications over the period, focus should be concentrated towards identifying themes that have gained immense attention from researchers over the years. The results indicate a shifting trend in recent times, centered on topics related to sustainability and climate change, among many more. The findings have important implications for researchers to make valuable contributions in this domain.
Measuring and evaluating the influence of cultural sustainability indicators on sustainable cultural tourism development: Scale development and validation
(Elsevier, 2025) Gaonkar, Sadanand; Sukthankar, Sitaram V.
In the past few decades, tourism has significantly impacted the ecological, social, and environmental dimensions, making sustainability facilitation more vital. These aspects are also regarded as the primary pillars of sustainable tourism development. Culture is the cornerstone for accomplishing sustainable tourism research and practice goals in many domains. Culture has received very little attention despite being the deeply rooted and reliable framework for human existence. As a part of cultural tourism, even Intangible Cultural Heritage (ICH) has been largely ignored in sustainable tourism development. Moreover, the varied sustainability dimensions do not explain cultural sustainability indicators and how these indicators influence sustainable cultural tourism development. Therefore, firstly, this research aims to develop and measure a new scale for Cultural Sustainability Indicators and Sustainable Cultural Tourism Development (SCTD) and, secondly, to examine the influence of Cultural Sustainability Indicators on SCTD growth. In this sense, data was gathered from tourism stakeholders using self-administered questionnaires. A total of 1000 respondents completed the questionnaire; 949 of those responses were deemed legitimate. The new scale development identified the seven most important cultural sustainability indicators— Authenticity, Awareness, Commodification and Transformation, Empowerment, Parallel Development, Promotion, and Sustainability Practices, and one indicator of SCTD growth—SCTD, through Exploratory Factor Analysis (EFA) in SPSS 20. Further, to investigate the influence of cultural sustainability indicators on the growth of SCTD, additional analysis is conducted using PLS-SEM in Smart PLS 4. The study results showed that, except for parallel development and promotion, the five cultural sustainability indicators significantly and positively influence SCTD. Thus, the study concludes that culture is one of the most important aspects of developing a sustainable tourism industry and may be used to assess the sustainability of tourist destinations. The primary contribution of this work is a scale that depicts current perspectives and solutions for the cultural tourism sector as perceived by different stakeholders.
A Strategic Study on Problems Faced by Women Entrepreneurs in Rural Goa: Emerging Needs and Challenges
(Dr. Barals Research Foundation, 2020) Sukthankar, Sitaram V.; Chari, Shravani V.; Singh, Chandra Shekhar; Rath, Ramesh Chandra
A women entrepreneur is any woman or a group of women who begin, organize and operate business enterprises for personal gain. Even though the concept of women entrepreneurs came into existence many years ago, the problems faced by them are rapidly increasing. The paper focuses on the various problems faced by the women entrepreneurs in Goa. The main objective of the paper is to analyse various problems faced by the women entrepreneurs and to find out the association between demographic profile & overall problems faced by them. The research is purely based on primary data i.e. questionnaire Method is used to collect the data from 104 respondents. The Variables used in the research are Personal, financial, human resource, Manpower, natural Resources of raw –Materials, technological, infrastructural & administrative problems & the techniques used are Descriptive Statistics, Chi Squared Test & Regression Analysis. The findings of the study are that the personal, financial, human resource, raw material, technological, infrastructural & administrative problems show a positive influence on the overall problems faced by the women in rural areas and there is no association of age, qualification, marital status, turnover and monthly income on the location of the women entrepreneurs in rural Goa.
Study of the recent trends in digital payment methods in India
(Indian Academicians and Researchers Association, 2024) Sawaikar, Ranjana D.
In today’s world of digitization, a concept of digital payment is familiar to all. In India it emerged in the last decade through internet banking and since 2016 onwards there is rise in digital payment transactions and Government of India is taking initiatives to promote digitization in all sectors and to bring transparency in financial transactions. Missions like digital India and Cashless India are part of it. Digital payment method is a part of cashless India’s mission. It involves an online transaction without actual exchange of hard cash and without physical visit to bank. The present study highlights the meaning of digital payment, different types of digital payment methods offered by Government, Banks and other private sectors in India. The study also highlights factors influencing digital payment methods, its benefits and challenges involved in implementing it. The study is based on secondary data and it is of conceptual nature. The finding of the study is that digital payment brings convenience in making payment. It allows to make payment online. It is speedy and less risky. It is available for use 24 x 7. However, it faces challenges like availability of internet connection, electronic device and operating bank account of user.

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