Department of Commerce

Permanent URI for this collection

http://khandolacollege.ndl.gov.in/handle/123456789/39

Browse

Browsing Department of Commerce by Title

Now showing 1 - 10 of 10
  • No Thumbnail Available
    Item
    A factor-cluster approach in assessing residents' perceptions towards sustainable rural tourism development
    (Revista Latino-Americana de Turismologia, 2024-10-25) Gaonkar, Sadanand; Sukthankar, Sitaram V.
    Rural tourism is now widely embraced and has given rural residents numerous recreational business opportunities to engage in tourism globally. Therefore, they are required to investigate even on a lesser scale. In this regard, a study was conducted to ascertain how locals view sustainable rural tourism development and how these perceptions vary across various demographic categories. The data was gathered from 300 randomly selected Dharbandoda Taluka, Goa, India residents and analyzed using descriptive statistics, Exploratory Factor Analysis (EFA), and Cluster Analysis. The EFA revealed the five main factors, namely, the public utility services factor, economic factors, social factors, cultural factors, and environmental factors. The factor-cluster analysis results identified the three main clusters: Socio-Environmental, Socio-Economic, and Socio-Cultural Focused. It is revealed that cluster 3 has more respondents who are female, ages between 18 to 25, single, and employed, and have favorable attitudes toward the sustainable development of rural tourism. The study concludes that the region will experience significant growth if more local and natural resources are utilized efficiently.
  • No Thumbnail Available
    Item
    Application of Digital Technology in Accounting Profession for Achieving Business Goals and Sustainable Development
    (Springer Nature Singapore Pvt. Ltd., 2022) Sukthankar, Sitaram V.; Kumar Baral, Sukanta; Rath, Ramesh Chandra; Goel, Richa
    Digital technology has gained growing importance in professional accounting as it serves as a uniquely situated place where departments and disciplines interact around both official and non-official operations. Application of digital technology has the ability for performing a set of standards of work, develop models and generate best quality of digital information and inform to the higher authority. It noticed to various informations related with the organizational function into a standard line of execution with the principles of sustainable development. Digital technology in professional accounting research is increasingly focusing on procedures created by professional accountants with the goal of ensuring a company’s long-term success. The integration of social and environmental data into financial reports has been characterized by some organizations as a way to adapt and enhance international reporting requirements. The study’s primary objective is to increase public awareness of the accounting profession’s contribution to national sustainable development. Because of this, we will depend on a documentary study of national and international laws for attaining organizational business goals in the matter of how digital technology influences the accounting profession for this proposed article. Thus, in order to achieve our organizational business goals, it is also referred different studies of national and international laws pertaining to the use of digital technology in the accounting profession.
  • No Thumbnail Available
    Item
    Children's interest in viewing T.V. advertisements: Area, age and gender analysis
    (SLAA Publications Pvt. Ltd., Bangalore, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    This study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for watching advertisements and what are the types of advertisements that interest children the most. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that it is music and colour that attracts children in the age group of 6-12 from urban and rural areas to watch advertisements. The two prominent reasons for watching advertisement are its entertaining ability and ability to give product information. The type of advertisements that children love the most are chocolate ads and soft drink ads.
  • No Thumbnail Available
    Item
    Children's preferences towards branded and unbranded food products in the state of Goa
    (International Journal of Multifaceted and Multilingual Studies, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    The health of children in many countries is under threat from obesity. Though there are a number of factors that contribute to increase in childhood obesity a major cause has been increase in consumption of energy dense food. The focus of this research is towards examining children's preferences towards branded and unbranded products. It was collected from 200 school children in the age group of 6-12 years from the state of Goa. The results showed that there was relatively more demand for branded food products as compared to unbranded food products It was also found that the consumption of branded and unbranded food products was within controllable limits in the state of Goa.
  • No Thumbnail Available
    Item
    Drivers in the fisheries domain: A bibliometric and text mining analysis
    (Heliyon, 2024-06-15) Fernandes, Relita; Sukthankar, Sitaram V.
    Fisheries have garnered attention from researchers throughout the last several decades. This sector's contribution has been recognised globally, leading to exponential growth in the number of research studies published in this area. Among all the dimensions from which this field has been explored, a critical theme under focus has been the drivers in the fisheries domain. Therefore, this study aims to provide a wholesome view of such studies that have explored drivers in the context of fisheries using bibliometric analysis and text-mining tools. Based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach, 322 studies on the theme were extracted from the Scopus and Web of Science databases. The studies extracted were analysed using VOSviewer and Orange software. The analysis uncovered the top journals and publishers in this domain and revealed the hidden patterns in the existing literature. The researchers posit that rather than judging the growth solely based on the number of citations and publications over the period, focus should be concentrated towards identifying themes that have gained immense attention from researchers over the years. The results indicate a shifting trend in recent times, centered on topics related to sustainability and climate change, among many more. The findings have important implications for researchers to make valuable contributions in this domain.
  • No Thumbnail Available
    Item
    Food Preferences of Children in Goa
    (World Wide Journals, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    This paper tries to examine which are the food and drinks preferred by children in the state of Goa. A two stage factor analysis was computed on 28 variables to arrive at the result. It was found that children liked to consume branded eatables, ordinary eatables, ordinary drinks, branded drinks and other snacks and sweets. It was further revealed that branded eatables, branded drinks and ordinary drinks were preferred by children the most.
  • No Thumbnail Available
    Item
    Impact of various factors on children's fast food consumption in Goa
    (IJMSRR, Bangalore, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    The objective of this study is to examine the impact of various factors on consumption of fastfood among children in the age group of 6-12 years. The sample size was 1000 children from various schools in urban and rural areas in the State of Goa. From the study it was found that the influence of various factors was higher in rural areas as compared to urban areas. It was found that product characteristics and convenience are the main factors that influence children towards fast food followed by casual attitude for homemadefood.
  • No Thumbnail Available
    Item
    Influence of T.V advertisements on children's food and beverage preferences: A study from Goa
    (World Wide Journals, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    This study was conducted to examine the influence of T.V advertising on food and beverage preferences of children in urban and rural areas of Goa. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that children in urban as well as rural areas were influenced by television advertisements and purchased most of the advertised food products. Products of Dominos, McDonald and KFC which were expensive and available only in the city outlets had more demand in urban areas as compared to rural areas.
  • No Thumbnail Available
    Item
    Mapping the behavioral intentions of tourists to revisit cultural destinations: A bibliometric analysis
    (African Journal of Hospitality, Tourism and Leisure, 2024) Gaonkar, Sadanand; Sukthankar, Sitaram V.
    The growing popularity of cultural tourism destinations has been the subject of numerous studies for decades. These destinations significantly contribute to the tourism industry by promoting and developing tourism products, attracting many tourists. Thus, it requires a thorough understanding of mapping the tourist's revisit behavioural intention to this destination. This also requires investigating what antecedents contribute to tourists' revisit behavioural intentions. Therefore, through a bibliometric analysis, this study addresses the overview of the current scope and boundary of knowledge to map the tourists' behavioural intentions to revisit cultural destinations. Data from 125 Scopus articles from 2003 to 2023 were analysed, and a review analysis was carried out using VosViewer and Biblioshiny software. A PRISMA approach is used to identify the research articles. The findings revealed that articles published from 2019 onwards have gradually increased in this area of research. Similarly, the author's contribution and network analysis results have been produced that revealed the antecedents of behavioural intention to revisit, such as Tourists' Destination Image, Tourists' Satisfaction, Tourists' Memorable Experience, Tourists' Motivation, and Perceived Authenticity. The study concludes that tourism managers and policymakers need to look at these aspects to develop the tourism industry while focusing on the cultural destination of the region.
  • No Thumbnail Available
    Item
    Parental regulation of children's T.V. viewing behaviour
    (Splint International Journal of Professionals, Bhubaneswar, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    Parents play a major role in children acquiring consumer knowledge and skills through parent - child communication, training and modelling (Ward, Wackman and Wartella 1977). Parents can teach children about T.V advertising by actively participating in children's television viewing (Walsh, Laczniak and Carlson, 1998) and establishing rules to guide children's T.V viewing and processing of television communication (Armstrong and Brucks, 1988). This study is based on the interviews conducted with parent's and focuses on their relationship to children's television viewing, on circumstances where the family watches T.V together, and on discussion about television programmes with children. It covered large area of thought from parent's T.V viewing habits to control exercised, intent explained to child and effect of T.V viewing on children. The sample has been drawn from 10 primary schools in North and South districts of Goa. The questionnaire was filled by one of the parent of each of the 200 children studied . The results of the study revealed that parents in Goa resort to co-viewing and controlling of T.V programmes of children in general. They control by limiting the time of T.V watching and controlling the content of T.V watched by children and making the intent clear to their children. Since parents themselves watch television and advertisements they are able to monitor children's T.V viewing behaviour.