Children's interest in viewing T.V. advertisements: Area, age and gender analysis

Simple item page
dc.contributor.authorDivakar, Radhamani
dc.contributor.authorAnjanaRaju, Guntur
dc.date.accessioned2024-11-07T06:48:34Z
dc.date.available2024-11-07T06:48:34Z
dc.date.issued2016
dc.description.abstractThis study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for watching advertisements and what are the types of advertisements that interest children the most. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that it is music and colour that attracts children in the age group of 6-12 from urban and rural areas to watch advertisements. The two prominent reasons for watching advertisement are its entertaining ability and ability to give product information. The type of advertisements that children love the most are chocolate ads and soft drink ads.
dc.identifier.citationInternational Journal of Business and Administration Research Review. 1(1); 2016; 253-258.
dc.identifier.issn2348-0653
dc.identifier.issn2347-856X
dc.identifier.urihttp://www.ijbarr.com/downloads/1603201643.pdf
dc.identifier.urihttp://khandolacollege.ndl.gov.in/handle/123456789/79
dc.language.isoen
dc.publisherSLAA Publications Pvt. Ltd., Bangalore
dc.titleChildren's interest in viewing T.V. advertisements: Area, age and gender analysis
dc.typeArticle
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
Int_J_Business_ Admin_Res_Rev_1(1)_2016_253-258.pdf
Size:
98.78 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
Department of Commerce