Processing and Marketing of Nutritional Value-added Products: A Case Study of Jeevak Industries in Goa
| dc.contributor.author | Sawaikar, Ranjana D. | |
| dc.date.accessioned | 2025-10-06T08:02:30Z | |
| dc.date.available | 2025-10-06T08:02:30Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Nutrition is essential for a human being, due to the changing lifestyle of people consumption of homemade and healthy food is gradually losing its relevance. The SSI involved in processing nutritional food products need encouragement and promotion. The objective here is to highlight how the processing, value addition and marketing of such products in SSI Units are done and to highlight the challenges faced by the enterprises. The case study involves the data collected from an established owner through an in-depth interview with the help of questionnaire. The collected data is classified and analysed with the help of graphs and charts. The finding of the study is elaborated on the basis of analysis made. The firm in question uses local raw materials and labour forces to be a vibrant unit without compromising on FDA standard. The challenges are mainly due to the issues of marketing and selling at local outlets. | |
| dc.identifier.citation | Humanities and Social Science Studies. 13(2); 2024; 1-6. | |
| dc.identifier.issn | 2319-829X | |
| dc.identifier.uri | http://khandolacollege.ndl.gov.in/handle/123456789/227 | |
| dc.language.iso | en | |
| dc.publisher | Academy of Humanity and Social Sciences | |
| dc.subject | SOCIAL SCIENCES | |
| dc.title | Processing and Marketing of Nutritional Value-added Products: A Case Study of Jeevak Industries in Goa | |
| dc.type | Article |