Browsing by Author "Velip, Shreya Shrikant"

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    A shift from physical era to digital era - A case study on customer preference towards online shopping in north and south district of Goa
    (Aurangabad: Shreyas Publication, 2022) Palkar, Yanita C.; Pires, Rochelle Loraine; Velip, Shreya Shrikant
    Due to easily availability of Internet, Online shopping has become a very popular activity done by people across different ages. Online shopping has become habitual similar to email and browsing. In this study we have made an attempt to understand the customer preferences towards online shopping in both the districts in Goa. The research focus on the important factors which influence behaviour of customer while online shopping and it also aims to identify the various determinants which are seen in the intention of the customer while doing the online shopping.In this study we have taken responses from 83 respondents, 62 respondents are from North District and 21 respondents are from South District of Goa. In the study it is found there is a positive approach towards online buying among the people of North and South District of Goa. The major determinants responsible for online shopping were Door Step Delivery and Time Saving in the process of buying. It is also observed that Youth prefer online buying more often.