Browsing by Author "Divakar, Radhamani"

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    Children's interest in viewing T.V. advertisements: Area, age and gender analysis
    (SLAA Publications Pvt. Ltd., Bangalore, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    This study was undertaken to analyse children's interest in viewing advertisements. An attempt has been made to find out what are the factors that influence children in watching advertisements, what are the reasons for watching advertisements and what are the types of advertisements that interest children the most. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that it is music and colour that attracts children in the age group of 6-12 from urban and rural areas to watch advertisements. The two prominent reasons for watching advertisement are its entertaining ability and ability to give product information. The type of advertisements that children love the most are chocolate ads and soft drink ads.
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    Children's preferences towards branded and unbranded food products in the state of Goa
    (International Journal of Multifaceted and Multilingual Studies, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    The health of children in many countries is under threat from obesity. Though there are a number of factors that contribute to increase in childhood obesity a major cause has been increase in consumption of energy dense food. The focus of this research is towards examining children's preferences towards branded and unbranded products. It was collected from 200 school children in the age group of 6-12 years from the state of Goa. The results showed that there was relatively more demand for branded food products as compared to unbranded food products It was also found that the consumption of branded and unbranded food products was within controllable limits in the state of Goa.
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    Food Preferences of Children in Goa
    (World Wide Journals, 2016) Divakar, Radhamani; AnjanaRaju, Guntur
    This paper tries to examine which are the food and drinks preferred by children in the state of Goa. A two stage factor analysis was computed on 28 variables to arrive at the result. It was found that children liked to consume branded eatables, ordinary eatables, ordinary drinks, branded drinks and other snacks and sweets. It was further revealed that branded eatables, branded drinks and ordinary drinks were preferred by children the most.
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    Impact of various factors on children's fast food consumption in Goa
    (IJMSRR, Bangalore, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    The objective of this study is to examine the impact of various factors on consumption of fastfood among children in the age group of 6-12 years. The sample size was 1000 children from various schools in urban and rural areas in the State of Goa. From the study it was found that the influence of various factors was higher in rural areas as compared to urban areas. It was found that product characteristics and convenience are the main factors that influence children towards fast food followed by casual attitude for homemadefood.
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    Influence of T.V advertisements on children's food and beverage preferences: A study from Goa
    (World Wide Journals, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    This study was conducted to examine the influence of T.V advertising on food and beverage preferences of children in urban and rural areas of Goa. A sample of 1000 children of 6-12 years of age across Goa was selected. It was found that children in urban as well as rural areas were influenced by television advertisements and purchased most of the advertised food products. Products of Dominos, McDonald and KFC which were expensive and available only in the city outlets had more demand in urban areas as compared to rural areas.
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    Parental regulation of children's T.V. viewing behaviour
    (Splint International Journal of Professionals, Bhubaneswar, 2015) Divakar, Radhamani; AnjanaRaju, Guntur
    Parents play a major role in children acquiring consumer knowledge and skills through parent - child communication, training and modelling (Ward, Wackman and Wartella 1977). Parents can teach children about T.V advertising by actively participating in children's television viewing (Walsh, Laczniak and Carlson, 1998) and establishing rules to guide children's T.V viewing and processing of television communication (Armstrong and Brucks, 1988). This study is based on the interviews conducted with parent's and focuses on their relationship to children's television viewing, on circumstances where the family watches T.V together, and on discussion about television programmes with children. It covered large area of thought from parent's T.V viewing habits to control exercised, intent explained to child and effect of T.V viewing on children. The sample has been drawn from 10 primary schools in North and South districts of Goa. The questionnaire was filled by one of the parent of each of the 200 children studied . The results of the study revealed that parents in Goa resort to co-viewing and controlling of T.V programmes of children in general. They control by limiting the time of T.V watching and controlling the content of T.V watched by children and making the intent clear to their children. Since parents themselves watch television and advertisements they are able to monitor children's T.V viewing behaviour.
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