Navigating Growth and Sustainability: Strategy Mapping Across the Life Cycle of a Fishermen’s Cooperative
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Date
2025
Journal Title
Journal ISSN
Volume Title
Publisher
Vidarbha Arthashastra Parishad
Abstract
This study maps strategies adopted by a fishermen’s marketing cooperative to sustain and grow across its life cycle stages. It employs an exploratory case study aligned with Cook
and Burress's (2009) lifecycle framework, using in-depth interviews, documents, observations, and informal discussions as data sources. Findings show that each phase presents distinct challenges that can be addressed through timely, stage-appropriate strategic choices. The study highlights the importance of a robust financial foundation and complementary activities, such as retailing and banking, providing a practical framework for cooperative leaders—especially in developing countries to prevent stagnation and
foster long-term success.
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Keywords
SOCIAL SCIENCES
Citation
Arthamimansa. 17(2); 2025; 53-63.